Udenrigsministeriet subsites

Three sites - one solution. Invest In Denmark, The Trade Council, and Denmark.dk

Three different sites – one solution. Kruso came up with one joint solution for Udenrigsministeriet's (The Ministry of Foreign Affairs) three subbrands Invest In Denmark, The Trade Council, and Denmark.dk.  

Kruso developed one solution for Udenrigsministeriet’s subbrands Invest In Denmark, The Trade Council, and Denmark.dk 

The Trade Council is a part of Udenrigsministeriet. The Council helps private companies with export, innovation, internationalization, and investments. Invest In Denmark is a part of The Trade Council and the national investment enhancing organization of Denmark working on attracting foreign investments and companies to Denmark. Denmark.dk is the official Danish website and brand. 


Both The Trade Council, and Invest in Denmark wanted an upgrade of their websites to a modern design with more possibilities and a digitalization of their customer-related communication. A wish to create synergy across the individually strong brands and platforms with the option of creating more focused, measurable, and lead-generating marketing. All three sites also had several individual requests and wishes such as the option to create article sites as long reads with flexible content blocks in the form of text, pictures, videos, quotes, carousels, fact boxes, and much more along with the option of a more modern, experienced-oriented navigation based on dynamic lists controlled by keywords connecting related content together.


Kruso came up with one solution for all sites developed in Sitecore. The solution is highly based on Sitecore’s recommended design principles, Helix. With an agile and proactive process, Kruso made a joint, scalable solution with plenty of opportunities for more sites, more features, and new skins. The new sites are based on a taxonomy motor highlighting the newest and most relevant content. The sites are built modular with different functionalities, and a taxonomy motor not bound by set keywords or categories. This way the layout options are still flexible, but they are kept in the right colours and set-up. Further, a help site was made in a way that it documents itself through the different modules which ensure better usability for the editors of the different sites.


The result is one joint and flexible solution allowing each site the individual functions from the other sites, as the individual functions from each site are now available for all. Also, a solid foundation for creating new sites is made, making it very easy and fast to create new sites based on the same basic principles. This means freedom and money saved in further digital work. This solution was made possible by a solution-oriented and flexible approach with a close continuous co-operation.

Invest In Denmark

The Trade Council


We are pleased with the part of the solution already implemented, which definitely meet our expectations.

- Ministry of Foreign Affairs

Wanna talk?

If you want to know more about this solution, feel free to give us a call.

Head of Project Management (CPMO)

Phone: +45 2147 7394

Mail: mbp@kruso.dk